The world of books is gathering together its forces to declare war on ebooks, and their chosen weapon of mass destruction is the 'flipback book'.
The 'flipback book' was introduced in Holland in 2009, and is due to be released in the UK this summer. These books are pocket-sized, printed on wafer-thin paper and designed with a distinctive spine which enables the books to lie open on a table without support (sheer genius for those of us who like to read at the meal table!). Sales in Holland have already hit 1 million.
To quote: It would prove one of the most compelling ironies of the digital age if the winner of the Kindle-killer crown was an actual book.